Flexible Formats Driving Slim Chickens’ Powerhouse Growth Strategy
Nimble leader in the better-chicken segment establishes its dominance.
With its soaring success and rapid growth, Slim Chickens is a revolutionary player in the fast-casual restaurant industry. The better-chicken brand, known for its southern comfort food and hand-breaded chicken tenders, is making major strides across the U.S. and internationally as it heads into 2024. The widespread interest is attributed to the brand’s unique loyal following, adaptability to externalities, and high-touch executive team that is in tune with franchisees’ bottom line.
Opening 70 locations a year and on track to increase store openings by 50 percent into 2025, Slim Chickens is a powerhouse. Evident through its remarkable $3,864,513* AUV, it boasts a striking 13.6 percent year-over-year increase, making it an irresistible franchising option.
As the restaurant scene continues to evolve, Slim Chickens continues to evolve with it, constantly innovating to stay in tune with the latest technology and real estate trends and expectations of established multi-unit operators.
Now more than ever, operators are seeking flexibility, and Slim Chickens is ahead of the curve. The brand has developed a new store format that reduces costs while maintaining the distinctive Slim Chickens atmosphere, which allows the brand to accommodate smaller footprints without compromising on quality or customer experience.
Within the past six months, Slim Chickens has inked more than 50 new development deals, with over 34 new openings and 10 new territories, including Turkey, Nevada, and Wisconsin. Celebrating recent non-traditional openings at the Istanbul Airport and the University of Arkansas Fort Smith, Slim Chickens showcases the robust systems it has in place, which consistently yield attractive returns for investors and garner a loyal following, solidifying its name in the industry.
Contributing to Slim Chickens’ allure is its reputation for brand consistency. Customers are satisfied around the globe for the anticipated mouthwatering food and welcoming Southern contemporary ambiance that anchors the brand. Whether on the go or dining in, it’s a compelling force and an asset to multi-unit operators in the ambitious chicken segment.
Bringing its presence to over 235 locations and 1,150 signed agreements in the pipeline, Slim Chickens projects to sign an additional 60 development deals this year, expanding its Southern hospitality into key markets through both traditional and non-traditional formats, including Ohio, Pennsylvania, New York, Virginia, West Virginia, Canada, Germany, Malaysia, and the GCC.
As it continues its upward trajectory, the brand remains committed to providing franchisees and customers alike with an exceptional and unforgettable dining experience. With expansion plans reaching even greater heights, Slim Chickens invites talented, multi-unit operators to join its journey of growth and redefine the fast-casual dining experience.
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