The Better-Chicken Fast Casual Concept Signs More Than 250 Units in First Half of the Year
July 19, 2021 // Franchising.com // FAYETTEVILLE, Ark. – Slim Chickens kicked off 2021 with egg-splosive growth. The brand has inked 254 multi-unit franchise agreements since January and has celebrated 17 openings.
Slim Chickens has proven itself to be a brand with incredible staying power and a top pick for the nation’s most experienced franchise groups. Despite the difficulties that the restaurant industry faced throughout the past year the brand has thrived. Slim Chickens inked 382 franchise units since the pandemic’s start in March 2020 on top of having a 14% positive comp store sales growth and systemwide revenue growth of over 35%.
“We knew we’d have a good year, but this year is on track to be one of the best yet,” said Vice President of Franchise Development, Jackie Lobdell. “The chicken segment is exploding, and our leadership team, training, resources and franchisee validation continue to grab attention of highly qualified restaurant operators who want to be a part of our story.”
With hundreds of thousands of happy customers, the brand has developed a strong devoted fanbase, also known as “Slimthusiasts,” helping to fuel demand for the hand-breaded, cooked-to-order tenders. Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the category, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
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