On the rise to fame? Possibly.
2. Slim Chickens
Co-founded in Fayetteville, Arkansas in 2003 by Tom Gordon and Greg Smart, Slim
Chickens didn’t start franchising until 2013. A whole lot has changed since then, with the chicken chain bringing in $265 million in system sales between 2019-2021. Today, there are over 140 Slim Chickens locations. “There are a lot of things that are the same. I still feel so responsible for all 8,000 people that work for the brand,” Gordon adds. “It’s nice to be in a position of financial strength versus scrambling for the first decade. That’s allowed us to do a lot of great things for our company, our franchisees.” Gordon was also asked about his approach to sustainable expansion: “Because we’re not as big as some of our competitors, we have to go fast. We have to go as fast as we possibly can without taking big risks. And how do you balance speed and giant risk? It’s with using data, utilizing franchisee intel, utilizing local professionals.”
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