The “better-chicken brand” has plans to take a greater hold of the U.K.’s chicken market, with its sixth franchise location in the country.
The average chicken fan in the U.K. might think of Nando’s when it comes to getting their poultry fix, but that could soon be set to change, as American favorite Slim Chickens opens its sixth restaurant in the country – with many more still to come.
The restaurant, to be opened by Slim Chickens’ U.K. franchise partner, Boparan Restaurant Group (BRG), is planned to open this winter in Bristol, England. This will add to Slim Chickens’ already impressive portfolio of nearly 100 restaurants, and go toward the brand reaching its goal of 600 locations worldwide.
BRG has plenty of experience in the food and beverage franchising space, having also worked with Giraffe, Giraffe Stop, and Ed’s Easy Diner.
“When looking to bring a better-chicken brand across the pond, Slim Chickens was in a league of its own,” said Tom Crowley, CEO of BRG. “From its high-quality product to the passionate executive team, we knew it was the right fit and would resonate with British diners.”
Read the full story at Global Franchise Magazine: https://bit.ly/33jieRN.