Slim Chickens, a leading fast casual franchise, which features dine-in and drive-thru service in the better-chicken segment, announced today its new restaurant opening at 22 Friary St. in Guildford. This opening marks Boparan Restaurant Groups 18th Slim Chickens.
The better-chicken brand has opened more than 160 locations across the United States and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 800 locations in development, the
brand’s momentum shows no signs of slowing down.
“As we continue to expand across the globe, we are grateful for having great franchise partners like Boparan Restaurant Group guiding our growth,” says Jackie Lobdell, vice president of franchise development at Slim Chickens. “Their passion for the
Slim Chickens brand and dedication to bringing our amazing flavors and southern comfort environment to communities across the UK is admirable.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities
to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.