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Slim Chickens’ Mega Growth and What to Expect in the New Year

Jan 18, 2023

Slim Chickens recently celebrated a record-breaking year and is showing promising continued growth into 2023. The breakthrough better-chicken brand, best known for its hand-breaded, cook-to-order chicken tenders and southern hospitality atmosphere, is

making its presence known in attractive markets across the U.S. and internationally. In 2022 alone, the brand celebrated noteworthy achievements including its 200th store opening and spreading its footprint to 15 new franchise territories with multi-unit development deals.

2022 Record-Breaking Multi-Unit Growth

Last year, Slim Chickens rolled out 50 openings, including new locations in Utah, Florida, Ohio, New Mexico and South Carolina, and added to its U.K. expansion with many new locations including one in Northern Ireland. Coast-to-coast, Slim Chickens is renowned for its dominating presence and accelerating momentum. This is evi

dent in the 300 signed agreements

 it solidified in 2022, tallying the brand at 1,100+ total units in development and 200 projected to be added in 2023.In larger markets like Texas, the brand already has 27 existing locations with plans to open many more in Houston, San Antonio and Dallas. Adding to the development push, Slim Chickens is driving growth across the nation with an emphasis in the Northeast. 2023 isexpected to be another strong year of international growth as well, as the brand is spearheading an international expansion initiative to grow in France, Spain, Germany, Poland, Turkey, and the GCC.

While Slim Chickens is celebrating its 20th anniversary, the company is currently boasting a $3.

8 million AUV*, representing its staying power and ascending trajectory in the franchising industry. The breakthrough brand also drove an impressive 44% comp store sales growth over the last four years.

Notable Awards and Achievements

Restaurant and franchise trade publications took note of the striking success Slim Chickens achieved in 2022, further driving the beloved chicken brand’s widespread recognition. QSR Magazine named Slim Chickens a ‘Breakout Brand of the Year’ and a ‘Top Recession Proof Business,’ alongside USA TODAY, who named the brand one of the ‘Best Fast Casual Restaurants.’  In addition, the brand was named in the top percentile as one of the Fastest-Growing Franchises by Entrepreneur and a Mover& Shaker by Fast Casual. Most recently, Franchise Times Magazine ranked the better-chicken brand in its ‘Fast & Serious List at #5 smartest-growing brands and was also acknowledged as the ’10 Hottest Franchises’ by Aspioneer Magazine. More recently moving into the new year, Entrepreneur named Slim Chickens one of the Top 500 Franchises and Franchise Business Review awarded them a Top Franchise Satisfaction Award.

The leading chicken contender is also thriving in its strategic approach to flexible formats, particularly on college campuses like Liberty University by honing in on a target market with easy accessibility for chicken lovers.

2023 is expected to be another year for Slim Chickens to showcase its high-quality chicken tenders and 17 house-made dipping sauces alongside its franchise opportunity that differentiates itself with prime markets available for multi-unit development, a passionate leadership team and a world-class franchisee support system. As the brand extends its Southern Hospitality in the global chicken segment, Slim Chickens is gearing up to drive further expansion with seasoned multi-unit operators and established restauranteurs in 2023.

*AUV of Group #1 in the 2022 FDD Item 19

For more information about franchising with Slim Chickens, visit www.slimchickensfranchise.com/get-started/.

To read the full story in Franchise Times click here: https://bit.ly/3I2KDTE